GUILLAUME BERTRAND : THE PASSION OF THE AUTOMOBILE AND FASHION
THE CHIC URBAN MEN’S FASHION MADE BY PASSION
Sir Gentleman Driver tells the story of a man’s passion for fashion and automobiles. Guillaume Bertrand, owes his expertise to his family, as from his earliest childhood he was immersed in men’s fashion, and attended numerous shows by the likes of Yves Saint Laurent, Daniel Hechter or Courrèges, dreaming one day to start his own brand.
MEN’S STYLE THAT UNITES THE FASHION AND THE AUTOMOBILE
His love of beautiful cars triggered everything. indeed, he was just 5 when his fascination with such heores as Jean-Pierre Beltoise, Pescarolo, ayrton Senna or Paul newman started. He was passionate about Formula 1 circuits (the 24 hours of le mans, the tour auto, the Grand Prix of monaco), the world of the automobile, its mechanics and its legends the very driven Guillaume fused the two worlds and created Sir Gentleman Driver, a brand dedicated to the champions of elegance. it was conceived as an exclusive club of men with taste and a love of action, gentlemen looking for performance and contemporary sporty chic.
THE SPIRIT OF THE BRAND BECOME A CHAMPION OF ELEGANCE
Guillaume Bertrand’s team of designers has created a luxurious wardrobe, perfectly cut in the finest fabrics. as the brand’s boss, he is involved in the whole creative process, infusing a lot of energy in it, and building the company the way he would drive a well-oiled machine.